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BroadSoft Hilary Tomasson +1 240-364-5147 htomasson@broadsoft.com |
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FOR
IMMEDIATE RELEASE
BROADSOFT AND INNOMEDIA DELIVER FIRST JOINT 3G/VOIP VIDEO CALLING SOLUTION FOR MASS MARKET
SingTel Customers Place Real-Time Video Calls Between 3G Mobile Phones and IP Video Devices
Gaithersburg, MD — September 20, 2005
— BroadSoft, the leading provider of VoIP application software,
and InnoMedia Incorporated, a leading supplier of Internet and broadband
access IP telephony solutions, announced today that the two companies
are mainstreaming video communications by extending the same user experience
that callers have come to expect from voice to video. The joint BroadSoft®/InnoMedia™
solution is an integral part of the Singapore Telecommunications Limited
(SingTel) service that lets users make video calls between 3G mobile
and IP phones as seamlessly as voice calls are made between mobile and
fixed-line phones.
In the first quarter of 2005, SingTel, Asia's leading communications
group, launched commercial 3G/VoIP video calling services. The service
is based on the BroadSoft BroadWorks® VoIP application platform
and the InnoMedia MTA Videophone product.
"Video - fully integrated with and indistinguishable
from customary voice calling practices - is a key component in the adoption
of 3G services," said Mr. Thomas Yeo, Vice President, Consumer
Marketing at SingTel. "BroadSoft and InnoMedia bring ease-of-use
to this more personalized form of communication by removing wireline/wireless
barriers and incorporating video into established voice calling norms.
Also, SingTel's 3loGy platform allows us to offer all the benefits of
3G technology and at the same time bring us beyond 3G mobile, and to
leverage on our fixed line business as well. That is why we lead the
market in terms of 3G take up because of our more complete offering.
As a leading telco, we will continue to look at technologies that offer
solutions across platforms for our customers."
With this solution, InnoMedia supplies its MTA 5531 IP Videophones as
an endpoint for use with the SingTel service based on the BroadSoft
BroadWorks VoIP applications platform. BroadSoft's leading features
can be applied equally to all calls - whether voice or video. For example,
users could place video calls on hold, transfer video calls within an
enterprise, enjoy video-enhanced auto-attendants, leave video-messages,
and click-to-dial multi-party video conference calls.
"BroadSoft brings to the table leading call control capabilities
that converge 3G and VoIP networks, extending the pool of potential
video callers and the familiarity of voice calls to video calls,"
said Dr. Nan-Sheng Lin, president of InnoMedia. "These advances
were crucial for leading carriers such as SingTel to launch new revenue-generating
video services that customers find both interesting and easy-to-use."
"InnoMedia and SingTel are both leaders in their respective fields
- InnoMedia by providing powerful and stylized video solutions for a
mass market, and SingTel by being first to market with new, high-demand
communications services," said Michael Tessler, president and CEO
of BroadSoft. "By video-enabling BroadSoft features and interoperating
with InnoMedia's video solutions, carriers around the globe can now
launch compelling and profitable video services that conform to users'
calling habits."
InnoMedia Videophones come in several models and offer innovative features
such as an integrated Wi-Fi client and PSTN connectivity, a high quality
5" LCD screen for crisp images, and an elegant and functional styled
case. InnoMedia's MTA 5531 Videophone was designed with an additional
PSTN port on top of the broadband connection, to meet specific requirements
of incumbent carriers such as SingTel to harness the incumbent's asset
of vast penetration of PSTN in the homes. Existing fixed line subscribers
of SingTel can easily upgrade their traditional PSTN line package to
a video-capable line while keeping their existing subscription of the
fixed voice line. Dialing habits remain unchanged, and subscribers use
their original fixed line phone number for both voice and video calls
About Broadsoft
BroadSoft's VoIP application software is revolutionizing the delivery
of hosted telephony and multimedia services. Its flagship BroadWorks®
technology empowers wireless and wireline carriers to deliver next-generation
voice and multimedia applications and advanced features that increase
revenue, enhance competitive differentiation and elevate customer satisfaction.
BroadSoft's family of carrier-class software products delivers the scale,
open architecture and reliability that the world's leading telecommunications
companies demand to serve mission-critical enterprise and residential
broadband customers. BroadSoft's customer base of 110 network operators,
including BellSouth, MCI, Singtel, Telstra, Verizon and XO Communications
leads the industry with more than 1,200,000 lines deployed. Additional
information is available at www.broadsoft.com.
About SingTel
SingTel is Asia's leading communications group with operations and investments
around the world. Serving both the corporate and consumer markets, it
is committed to bringing the best of global communications to customers
in the Asia Pacific and beyond. With significant operations in Singapore
and Australia (through wholly-owned subsidiary SingTel Optus), the Group
provides a comprehensive portfolio of services that include voice and
data services over fixed, wireless and Internet platforms.
To serve the needs of multi-national
corporations, SingTel has a network of 35 offices in 17 countries and
territories throughout Asia Pacific, Europe and the United States. These
offices enable SingTel to deliver reliable and quality network solutions
to its customers, either on its own or jointly with local partners.
The Group also has major investments in India, Indonesia, the Philippines
and Thailand. Together with its regional partners, SingTel is Asia's
largest multi-market mobile operator, serving almost 71 million customers
in seven markets.
SingTel employs more than 19,000 people worldwide and had a turnover
of S$12.6 billion (US$7.64 billion) and net profit after tax of S$3.27
billion (US$1.98 billion) for the year ended 31 March 2005. More information
can be found at www.singtel.com
and www.optus.com.au
About InnoMedia
Founded in 1995, InnoMedia, Inc. is a privately held multinational organization
with operations in the United States, Singapore, Taiwan and China. The
company delivers Internet and broadband access IP telephony solutions
to broadband service providers, as well as OEM and distribution partners.
InnoMedia has the most advanced, award-winning portfolio of IP telephony
solutions available in the market today, delivering high-quality voice
and video over any IP network. For more information on InnoMedia, visit
the company's website at www.innomedia.com
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